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Doraemon is a Japanese national treasure. The robotic manga character has been entertaining since the late 60s and, for his next adventure, he’s being channelled via a three-way sneaker colab between atmos, Packer and Reebok.

The already fanciful InstaPump Fury serves as an appropriate base for the plush-toy inspired make-up. Doraemon’s blue and white composition plays out over nylon supports and soft furry overlays, and heel tags declare the wearer’s love for the character. If you’re thinking this might be a good sneaker colab for a tyke, you’d be right. Kid’s sizes are available, but only as Japanese exclusives.

The atmos x Packer x Reebok InstaPump Fury ‘Doraemon’ will be available on March 4 from Packer and atmos.

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