40 Years, 40 Signatures: The Air Jordan 40 Breakout continues
It’s pretty wild to think that 40 years ago, Michael Jordan kicked off his signature line with the Air Jordan 1 – and that we are now at the Air Jordan 40. Landing this month, the AJ40 is the most modernised and tech-savvy Jordan signature, said to be faster, bouncier and more explosive than ever before. Hot off the debut colourway, Jordan Brand have locked and loaded two new iterations in the form of a ‘Dusty Rose’ and ‘Blue Suede’.
‘The Air Jordan 40 represents the future,’ says Sarah Mensah, president at Jordan Brand. ‘Built for today’s player and the specifics of today’s game, it’s the beginning of a new chapter in our storied legacy.’
The tech specs for the Air Jordan 40 are unrivalled when compared to its predecessors in the line. For the first time ever, Jordan Brand have elected to deck out the midsole in a full-length ZoomX foam midsole. The premium upper has been composed with elite webbing that enables 360-degrees of containment.
The Air Jordan 40 debuted in a colourway that was relatively muted, boasting a black, white and grey build. The next two iterations, however, go full colour crazy. The ‘Dusty Rose’ opts for a totally monochromatic buildout using the namesake hue, and complemented by patent leather panels and black accents. For the ‘Blue Suede’, Jordan Brand move in a slightly different direction, choosing a full white midsole that sets the base for its baby blue tones.
You can expect the Air Jordan 40 ‘Blue Suede’ to land on August 20 and the ’Dusty Rose’ to arrive on September 20.