Giddey Up! Josh Signs Multi-Year Sneaker Deal with PUMA
Chicago Bulls playmaker Josh Giddey has inked a multi‑year sneaker and apparel deal with PUMA, marking a major professional milestone for the 22‑year‑old Aussie star. The partnership expands PUMA’s roster of NBA athletes and represents a new chapter for Giddey, who has spent his early career wearing Kobe-branded Nike shoes.
The move signals PUMA’s increasing investment in the basketball market. According to Nicholas Vlahos, Giddey’s contract is believed to be a 'lucrative' one – with footwear and apparel components, and the potential for custom colourways and off-court lifestyle styles. It’s the first major signature deal of its kind for Giddey and sets the stage for PUMA to craft basketball gear tailored to his versatile, playmaking style.
The move signals PUMA’s deepening commitment to the hardwood. Giddey now joins a stacked PUMA Hoops family that includes marquee names like Tyrese Haliburton, LaMelo Ball, Deandre Ayton, Scoot Henderson, Michael Porter Jr., and Marvin Bagley III. Haliburton, in particular, is being positioned as the face of the brand, with high-profile designer Salehe Bembury tapped to design his shoes.
On the court, Giddey has made his mark in Chicago since arriving via trade from Oklahoma City in June 2024. He broke multiple triple-double benchmarks with the Bulls last season, showcasing his capacity as a dynamic point guard who blends scoring, rebounding, and elite vision
The new PUMA deal follows months of contract negotiations with Chicago, where Giddey has been pushing for a lucrative long-term deal – reportedly in the $30 million-per-year range. As discussions continue amid a restricted free agency standoff, the endorsement gives Giddey added leverage and financial footprint off the court.