'Your Future Is Not Mine'
So much for a slow start to 2016! Launching their SS16 campaign with some real grunt, adidas Originals have come out guns blazing with a new short that challenges a dystopian outlook of the future. The short, entitled 'Your Future Is Not Mine', embraces the brand's direction for SS16 – one that re-invents the past, crafts the future and challenges the status quo of dystopia. Somebody grab the popcorn because the sneaker wars are just getting started for 2016!