06 Nov 2013

Industry News

Women Fight For Their Right To Swoosh

Thumb Swoosh
Purple Unicorn Planet

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Who run da world? Gurlz. A couple of London ladies took their demands for smaller sizing to Nike and were left unsatisfied by the response, so now they're taking it to the streets and trying to kick off a mini sneaker revolution. Calling themselves Purple Unicorn Planet, the duo are asking like-minded ladies to get involved and help put pressure on Nike to construct smaller sizes of some of their popular men's editions. They've also drawn up a personal wishlist of shoes they want to see on their own lil' feet; it includes a stack of Lunar Force 1s, a Roshe Run, and a bit of Air Max and Air Safari love. Do you want to see more Nike shoes in women's sizes 4 to 6.5? You can join the Thunderclap social media trending attempt here.

06 Nov 2013

Industry News

For first-looks, up-to-date sneaker buying info, industry news and deep-dive features sign up to our mailing list!