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10 Dec 2010

Industry News

Wesley Sneijder X Nike 'i Am The Rules'

Wesley Sneijder 1 1
Wesley Sneijder Am90 2 1

Foot Locker and Nike Sportswear join forces to celebrate the iconic Air Max 90 with the release of a classic black, white and silver colourway, exclusive to Foot Locker. Fronting the campaign for the AM90 is one of soccer's most talented players, Holland and Inter Milan's Wesley Sneijder, who embodies the spirit of the ‘I Am The Rules’ philosophy. Check out the videos below and make sure to read the press release for more details on this killer campaign.


The video brings to life a series of powerful short stories which depict Wesley Sneijder’s endurance, power and personality. Featuring a scorpion, a reference to Sneijder’s small physique and his contrasting competitive and deadly nature on the pitch; a bull, representing his departure from Real Madrid, as well as the World Cup 2010 final; CCTV Cameras, reflecting the media attention he faces; a cage, taking us through Sneijder’s tough childhood of playing cage football in Utrecht in The Netherlands; and finally, a substitute bench set on fire, representing the footballer’s determination to be at the top of his game and to always be an integral part of his team on the pitch.

The latest AM90 is an understated but enduringly stylish and sophisticated sneaker that features a classic black, white and silver design. Exclusive to Foot Locker, the new AM90 mixes style and confidence with comfort and emphasizes the ‘I Am The Rules’ philosophy.

10 Dec 2010

Industry News

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