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29 Oct 2013

Industry News

Watch Lemon Wax Lyrical About LeBron

Thumb Le Bron James Poem 4
Le Bron James Poem
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LeBron James has been playing ball for a decade, he's got two championship rings and every other accolade you can imagine and Nike are celebrating his astounding career so far with a stack of celebrations, including commissioning some poetry. Lemon Anderson, who wrote a piece ten years ago called 'King' that foreshadowed the greatness James was about to lay down on-court. Now Lemon takes a look back at from where LBJ has come from and shows there's still a way to go for the champ before it's all said and done. Watch the Nike short below and read Lemon's stanzas under that. Via Nike, INC.

Rubber City Soul

For In a land far away
Under a blanket of the stars
On a moonless night
a child was born in a kingdom
Of basketball gods

In a county they called
the summit
north of the capital
a rubber city
Where the Akronites run it

This child earned
the labors of his love
From watching his neighbors
Rise above hard work
At the local mills
Watching the sweat of their brow
Seeing his comrades growing up
Trying to conquer the hill
A steep field of wheat
worn from cleats and cold
pounding the bottom of their soles
Against tough Ohio winters
and unconditional vertigo

But he rose
from the dusk
of Elizabeth Park
And her projects
till the arrival of the dawn
rose from a high school phenom
Straight to the pros
never forgetting how
the sun set on Lake Erie
How the rough waters
of the spotlight
can ravage
Flow savagely along
always high tide
Knowing the odds against him
Yet his will to compete
Remained Hickory Street strong

For In all this love for his land
He learned to live
by the code of a warriors song
and glorious were the
wins stacked
to the back of the wall
banners dropped
from the top of the rafters
For all the world to see
this man child rise up
against the odds
under the Akronite philosophy
In his mind ever burned:
Talent is given
Greatness is earned.

29 Oct 2013

Industry News

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