Watch Kanye West inform Donald Trump of the ‘Yeezy Effect’

Kanye West Donald Trump Yeezy

Yes, it’s 2018, mi hermanos. Chicago’s biggest hip-hop export has hit the Oval Office to inform reality TV star/real-estate mogul/President of the United States, Donald Trump, of his successes with his sneaker brand, 

Need a minute?

used his meeting with Donald Trump to discuss a whirlwind of topics (including, but not limited to, South Korea, Hillary Clinton, Superman’s cape and the hat), including a flex on Yeezy’s successes: 'You gave me the … when I went in, in 2015, [adidas was] a $14 billion company losing $2 billion a year. Now, [adidas has] a $38 billion market cap. It's called the Yeezy Effect.’

For first-looks, up-to-date sneaker buying info, industry news and deep-dive features sign up to our mailing list!

Anyone else having trouble adjusting their dials to 2018’s frequency?

For first-looks, up-to-date sneaker buying info, industry news and deep-dive features sign up to our mailing list!