Want to See the Dior x Air Jordan 1 Covered in Ketchup?
Nearly five million people signed up to buy the luxurious sneaker in July, with the AJ1 Low and AJ1 High both limited to just 8,000 pairs.
Not fussed with the sneaker's $20,000 resell value, sneaker protection and cleaning brand Crep Protect stepped out of Dior’s London flagship store to put their product to the test, dousing the Air Jordan 1 in ketchup.
No doubt the footage will leave some with a bad taste in their mouth.
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