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31 May 2013

Industry News

Visionaire X G-Shock Full Metal Magazine

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Thanks to G-Street for letting us know about this dope new project – art and fashion magazine Visionaire has released a very special 63rd issue and it’s practically indestructible! G-Shock was called in to collaborate on the ‘FOREVER’ issue and went all out to celebrate their 30th Anniversary, opting to create the magazine completely from metal to represent the toughness of their watches.

G-Shock had this to say about the project..

“2D photographs, including works contributed by Mario Testino, Solve Sundsbo, Maurizio Cattelan, Gilbert & George, Karl Lagerfeld, Inez & Vinoodh and Yoko Ono, have been pounded, embossed and etched into 3D reliefs that form the ‘pages’ of a unique Visionaire edition. The final result, ten (10) embossed pages slip into a metal casing that acts as a frame for the work.

Visionaire is known as a unique publishing company always creating totally new publishing products. Its products are always different from conventional books or publishing. G-SHOCK shares this attitude by continuing to create and develop unique products to the market, maintaining the same ideas that led G-SHOCK to change the face of the traditional timepiece.

These similar philosophies are a part of the identity of both G-SHOCK and Visionaire, and were the key trigger that caused Casio to seek a partnership with Visionaire on this outstanding art project. Visionaire #63 — FOREVER is perfectly timed to coincide with G-SHOCK’s ongoing 30th Anniversary celebrations, marking the next era for the company with a unique and groundbreaking publication.”

31 May 2013

Industry News

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