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Vans Pimp Out Their Website

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The world's fave vulc sneak makers have stepped up their online game, rebooting their website with some cool new features. Here's some mumbo jumbo from the Vans communications team about the changes...

With a mission to streamline Vans' online presence and increase consumer engagement, Vans and (digital agency) Huge collaborated on vision, research, strategy, interactive design, visual design, and prototyping. The team developed an approach intertwining brand and product storytelling throughout the shopping experience, utilizing user-centered design to increase engagement, raise product awareness and encourage cross-channel sharing. Vans consumers will now enjoy a seamless experience when visiting the website. They can engage with Vans original content, check out product curated by Vans athletes and extended family, find their local shop and ultimately purchase their own apparel and footwear selections. Consumers can also expect to find their unique social media on the site, as it is built to showcase user-generated content from sites such as Tumblr, Instagram and Vine.

The new site will continue to roll out in phases over the coming months and has successfully launched in Canada and Mexico. Additional regions including EMEA (Europe, Middle East and Africa), APAC (Asia Pacific), Central and South America will be adopting the design for their platforms in the near future. They didn't mention the USA, though? Maybe it's already up, we can't see from Australia, so you tell us, dudes! It sounds good anyway, well done to the big V.

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