ARTICLE BY Gabe Filippa

Creator of Nike’s ‘Just Do It’ Slogan, Dan Wieden, Passes Away

Wieden+Kennedy co-founder Dan Wieden, the advertising stalwart most known for creating Nike’s legendary tagline ‘Just Do It’, has passed away at age 77.

In a statement, Wieden+Kennedy said, ‘We are heartbroken. But even more so, we are overcome with gratitude and love. Thank you, Dan, for throwing the doors wide open for people to live up to their full potential. Thank you for your steadfastness, courage, faith and abiding love. Thank you for making this beautiful creative life possible. We will miss you so much.’

Dan Wieden founded the company alongside his late business partner David Kennedy. Together, they established one of the most successful ad agencies in the world. Founded in Portland in 1982, W+K now has offices in Portland, London, Amsterdam, New York, Delhi, Shanghai, Tokyo and São Paulo. Their clients include Nike, Samsung, Corona and McDonald’s.

Dan Wieden died peacefully in his home with his wife by his side.,

Now ReadingCreator of Nike’s ‘Just Do It’ Slogan, Dan Wieden, Passes Away

Subscribe to our Newsletter