Up There Athletics Deliver Physical Performance in Melbourne and Beyond
After over a decade as Melbourne’s leading boutique sneaker and fashion outfitters, Up There ‘are adding another string to their bow’. Up There Athletics is their new retail concept that aims to elevate the burgeoning running community in Melbourne and beyond by offering high-end product and fostering the lifestyle and social sides of sport.
Having already built a strong relationship with a number of brands in the sportswear and fashion sphere, Up There Athletics will tap further into these partnerships and carry their performance lines. Expect top-of-the-line models from athletic stalwarts Nike, adidas, New Balance, and Salomon, plus freshly inked deals will introduce HOKA ONE ONE, District Vision and Ciele to a wider field.
And it’s not just cool product Up There Athletics will be offering. ‘Born from a love of sport’, the crew plan to gradually introduce an official Athletics run team and participate in community running events, in addition to organising product launches and technical breakdowns. While this is planned for a little further down the road, Up There Athletics are laying the groundwork with running routes, reviews and news on their digital channels.
Up There Athletics is live right now. Check out their website here. A physical store location will be announced in the coming months.