Recently celebrating its 10th anniversary, the legendary Nike LeBron 8 ‘South Beach’ is making a return in 2021, and UNKNWN are definitely showing up for the party. Painting their outdoor basketball court in a sexy ‘South Beach’ mix of pink and blue, UNKNWN have emblazoned their storefront with a new welcome message: ‘Welcome to South Beach.’
Located in Wynwood, Miami, King James’ regal crown logo also makes an appearance, with Swoosh and UNKNWN branding also headlining the three-way collaboration. Scheduled to arrive over the coming months, the Nike LeBron 8 ‘South Beach’(originally dubbed ‘Pre-Heat’) of course marked LeBron’s much-publicised move to Miami from Cleveland.
Keen to read more about the UNKNWN store? Read our interview with the founders.
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