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07 Nov 2010

Industry News

Undercrown Child's Play Collection

Undercrown Brother Hood Nvy 1
Undercrown Above The Rim Red 1
Udercrown Brotherhood Ltaqua 1
Undercrown Brotherhood Grey 1
Undercrown Above The Rim Black 1
Undercrown Billy Hoyle 1
Undercrown Above The Rim Royal 1
Undercrown Above The Rim 1

Undercrown's latest ‘Child's Play' release is a homage to some of our favourite basketball flicks from the 1990s. Based on the wardrobe of ‘Billy Hoyle', aka Woody Harrelson in White Men Can't Jump, and ‘Kyle Lee Watson', Duane Martin in Above the Rim, this crispy crop of retro tees is available now online at the UNDRCRWN Store.

About the "Child's Play" Line:
The line has been dubbed "Child's Play" because the inspiration comes from the idea and meaning of "Play" throughout ones life. From childhood joy to playground rivalries and coming-of-age tales- this collection covers it all. By channeling pop culture from some of the most influential games, movie characters and scenes in 90's film- the designs take on a life of their own while reminding you of all the moments you treasured as a kid, teen and adult.

Additional inspiration was drawn through the use of Primary colors (similar to the toys you 'played' with as a child)- while the vintage graphic treatments provide a grown-up mix of nostalgia and wearability.

07 Nov 2010

Industry News

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