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Tyrese Maxey Signs with New Balance

Tyrese Maxey New Balance

Tyrese Maxey is the latest young basketball talent to sign an endorsement deal with New Balance. The Philadelphia 76ers guard joins an illustrious NBA x NB roster that includes Kawhi Leonard, Jamal Murray, Zach LaVine and Dejounte Murray.

‘New Balance is changing the game across the board, and I’m looking forward to being a part of such an innovative and creative brand,’ said Tyrese. ‘New Balance Basketball has been on the rise with a growing roster of players, and I can’t wait to represent the brand alongside them.’

‘As one of the most talented young players in the league, we’re excited to welcome Tyrese to the New Balance family,’ said Naveen Lokesh, head of global sports marketing for NB Basketball. ‘He embodies the charisma and personality of the New Balance brand. We are excited to start working with Tyrese to further highlight his style in the game and his desire to inspire the next generation, both on and off the court.’

Maxey, a first-round pick in the 2020 NBA draft, represents a multidisciplinary vanguard of NB athletes and artists, which includes Storm Reid, , Sydney McLaughlin, Coco Gauff, Raheem Sterling, Sadio Mane and others.

It’s yet to be announced whether Maxey is receiving a signature sneaker, but expect to see him rocking some of NB’s latest performance footwear on-court.

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