Denim Tears Founder Tremaine Emory is Supreme's New Creative Director
News has just emerged that Supreme have a new creative director in Denim Tears founder Tremaine Emory. This marks the most significant appointment to the hallowed streetwear brand since its acquisition by VF Corp in late 2020.
As reported by Business of Fashion, Emory started his new role this week, working closely alongside the Supreme design team and, most importantly, company founder James Jebbia, who has stayed on following the corporate takeover.
Emory is well-experienced to head up Supreme, with his own Denim Tears label mastering common milestones including building a hyped brand with a unique look and loyal following, plus major collaborations with the likes of Levi’s, Converse and ASICS. Given this CV, he should be right at home in his new position. He will continue running Denim Tears alongside Supreme, evoking parallels to late fashion compatriot Virgil Abloh who helmed Louis Vuitton and his own Off-White label concurrently.,
Supreme have proven to be a formative company for many of its alumni, who have gone on to establish their own brands. Geoff Heath and Augie Galan were early designers who went on to start Acapulco Gold during streetwear's 2000s golden era. Brendon Babenzien was the creative and design director of the brand for over a decade before focussing on Noah; Angelo Baque spent a similar period as brand director then founded Awake NY – also tapping Emory for his ASICS Collective initiative. For Emory, the possibilities seem boundless.
Congratulations Tremaine Emory!
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