Explore the Past, Present and Future of Timberland in New Interactive 'Timbs Trails' Microsite
Timberland have just booted up a new interactive microsite exploring their past, present and future. This first-person adventure equips visitors with a trusty pair of wheat boots, allowing them to trudge through the ‘Timbs Trails’ which the brand have blazed for almost 50 years.
Each trail is a vivid journey into a key branch of the Timberland tree. ‘New England Origins’ turns back time to when the eponymous boot launched the brand in 1973, before circumnavigating Timbs’ international appeal via ‘Tokyo / London / Italy’. An entire section is devoted to the roots of Timberland’s street status in ‘Hip Hop Heritage’. ‘Colab City’ is the go-to destination compiling their most significant cooperative designs to date. The lushest trail is the ‘Green Dream’, a grass-rustling, birdsong-filled paradise that outlines how continued eco-conscious product tech like ReBOTL and GreenStride are turning this dream into reality.,
Explore every nook and cranny of the ‘Timbs Trails’ to uncover bits of interactive content including infographics, vintage advertising, insider interviews, and retro mini games like the ‘Harajuku Style Builder’. There are various Timberland boot ‘tokens’ scattered throughout the trails. Collecting all 10 unlocks ‘The Future’ trail, which leads into how the brand is harnessing everything they’ve learnt up to today to create a better tomorrow. This section also grants an exclusive peek at some exciting upcoming releases!
It's time to get lost in the ‘Timbs Trails’ – as Timberland signals, ‘the path you take is up to you’!
