Where to Buy the thisisneverthat x New Balance 550s

News on this was first published June 23, 2023.

Update August 30, 2023: thisisneverthat have officially confirmed the wider global release date of their upcoming trio of New balance 550s. The collaboration will be available globally on September 7.

Update August 17, 2023: thisisneverthat have officially announced their latest New Balance 550 collaboration, featuring three colourways each taking on a vintage-inspired feel. The trio of pairs will become available to buy this month starting on August 23. Stay tuned for wider release details.

In recent times, two brands that have forged a close relationship with New Balance are thisisneverthat and Paperboy Paris. Having such a tight relationship, it only made sense that the Korean streetwear stalwarts debuted their latest NB550 at the Parisian eatery! A familiar face in the extended NB universe, thisisneverthat have made a point to craft annual collaborations using a plethora of the brand’s silhouettes, like the 2002R, 860v2 and 1906. Next up, the pair look to the NB550, crafting three unique colourways.

Sneaker Freaker is currently on the ground at Paris Fashion Week, soaking in all that the City of Lights has to offer, including this latest colab. The premier party was hosted at Paperboy, who last year unveiled their own linkup during PFW. For thisisneverthat’s latest, the brand has constructed three canvas-adorned colourways which also hosts black accents and aged cracked ’N’ logos.

If you’re after the thisisneverthat x New Balance 550, stay locked to Sneaker Freaker for all the drop details.

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