ARTICLE BY Minh Vuong
New Balance T-HOUSE Tokyo
New Balance T-HOUSE Tokyo
New Balance T-HOUSE Tokyo

The New Balance T-HOUSE Rethinks Tokyo Retail

If you’ve been keeping up with all things New Balance lately (which you can do by creating a SF profile), you’ll know the Japanese division is releasing a domestically-made edition of the 1300JP. This release actually coincides with the launch of a new concept store in Tokyo called T-HOUSE.

As the name suggests, the concept is inspired by tearooms of Japan’s past, and the NB team have converted part of a 122-year-old wooden warehouse to house the store. T-HOUSE will also become the home base for the Tokyo Design Studio team, who have been churning out NB’s sleeper hits.

The New Balance T-HOUSE opens on July 17 and will have plenty of exclusive products that likely won’t be found anywhere else in the world. In future, there will be activations, workshops, and a new retail experience. Check it out!

New Balance T-HOUSE
3-9-2 Nihonbashi Hamacho, Chuo-ku, Tokyo

Monday, Tuesday 11:00~14:00, 15:00~19:00;
Friday to Sunday 11:00~19:00
Closed Wednesday and Thursday

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