Migrating from their own custom e-commerce platform, the NYC imprint is also changing its domain from ‘supremenewyork.com’ to simply ‘supreme.com’. The previous domain name has been in operation since the early 2000s. All internet traffic to the former domain is already being redirected to the new site.
The move to Shopify will reportedly offer better bot prevention systems, and will be in operation from next week. Let’s hope this means global shipping and improved rates!
In other Supreme news, make sure to check out images of their new outpost in Chicago.