Streetwear Label Chinatown Market Announces Name Change to ‘MARKET’
After announcing a re-branding back in March, streetwear label Chinatown Market have officially unveiled their new name: MARKET, stylised as MA®KET. Revealed via their socials, the commitment to change the name was sparked by a petition from the Asian American community amid growing violence towards minorities.
‘We are now MA®KET. We wanna thank each and every one of you for your patience and support throughout this journey. Huge shoutout to everyone on the team and all the extended family for everything you did to get us here. We can’t wait to show you all the new products, content, and collaborations we’ve got planned for ya,’ the brand said in an Instagram post.
Alongside the re-branding, MARKET have donated recent proceeds to non-profits working with the AAPI community.
‘The Asian American community is rightfully demanding all of us think and act more honestly. We should have done this sooner but it is never too late to do the right thing,’ said the brand back in March when announcing the name change.
Founded by Mike Cherman in 2016, Chinatown Market as it was formerly known, was inspired by the shops, people and vibrance of Canal Street and Chinatown in New York City. However, amid growing racial tensions across the United States, Cherman decided that the name wasn’t theirs to ‘use’.
‘We did not do enough to consider what this name would mean to the communities in Chinatowns across the world and we need to take ownership of this mistake. It’s time to do the right thing and we are committed to being a part of the change.’
Alongside the reveal of MARKET, the brand has also teased a few of its upcoming collaborations. Check out the video above for a sneak peek.,