Stone Island and New Balance Announce Long-Term Collaborative Partnership
Italian menswear label Stone Island have announced a long-term collaborative partnership with New Balance. At this stage, little is known about what apparel and sneakers we can expect, but the brands have assured us that releases will be dropping later in 2021.
Initial talks were based on the common vision of developing a footwear collaboration, which is expected to roll out in several different waves over the next few years.
‘Our collaboration with Stone Island is not only rooted in performance innovation, but elevating our mutual values of premium craftsmanship and superior product quality,’ said Chris Davis, Chief Marketing Officer at New Balance.
‘Both New Balance and Stone Island are independently minded brands with strong aptitudes for calculated risk taking. We both pride ourselves on having our fingers on the pulse of culture, elevating our rich heritage and creating authentic brand experiences for our global consumers. We look forward to pushing the boundaries and experimenting with design.’
This won’t be the first time the brands have collaborated on sneakers. Back in 2013, they teamed up to drop a pack of 577s, which were exclusive to the Italian market.
Talking about New Balance, Stone Island’s President and Creative Director, Carlo Rivetti, said ‘There are only a limited number of brands that can be referred to as iconic. They are so because of the consistency throughout their history, their strong vision and endless passion put into product making, always with the aim of serving the end users. With no concession to complacency. Stone Island and New Balance have shown that they are of this breed. To exchange concepts and ideas by opening doors to each other’s R&D teams, with the aim to create great sound product, is exciting and the greatest message we can jointly convey to our audiences.’
Stay tuned for more announcements!