The Internet is in a Frenzy Over StockX Authentication Language Change
Sneaker resale platform StockX, have been in hot water this year following Metaverse beef with Nike. The lawsuit quickly escalated with Team Swoosh adding ‘claims of counterfeiting and false advertising’, alleging they purchased four pairs of fake sneakers on the platform. Now, StockX have changed their language in regards to authenticity, and @sockjig has taken to Twitter, causing a frenzy and suggesting that the recent changes may have been caused by the lawsuit from earlier this year.
When looking at StockX product pages, the terms ‘100% authentic’ and ‘verified authentic’ have been removed, and is reportedly due to their current legal trouble, which alleges they haven't actually been able to guarantee the authenticity of all products. Interestingly, other pages on their website have been changed, no longer claiming 'authentication' but 'verification'.
Since these allegations have surfaced, an official StockX statement has begun circulating reading: ‘Our comprehensive approach remains unchanged. While product authenticity remains core to our analysis, our verification process is a better reflection of our broader value proposition that we provide customers by reviewing all products sold on StockX. We look at a range of indicators before sending a product onto a buyer and there are a number of reasons why a product may fail to meet our elevated standard of excellence, including incorrect size, missing accessories, a damaged box, a manufacturer defect, or if it shows signs of previous wear. Since our inception, StockX authenticators have reviewed more than 35 million products and we continue to invest in new technologies to use alongside human inspection and refine our policies to best serve the customer.’
StockX is replacing the term 100% Authentic with Verified. Language has been changed to Condition: New and StockX Verified. They probably made the change because of ongoing Nike litigation that alleges they can’t prove authenticity.— sockjig (@sockjig) November 10, 2022
Via sneakerstrut on IG https://t.co/fgTf7cNRmt pic.twitter.com/1Rx5QwsuZH
According to StockX, their authentication process hasn’t changed, but we’ll keep you updated if anymore surfaces on this story.