Soulland and Li-Ning Announce Creative Partnership
Danish streetwear label and Chinese sportswear giant have announced a new creative partnership, which will include collaborative sneaker projects.
The brands will look to bring forth a modernist vision of running culture – exploring new technologies, possibilities and aesthetics.
‘Running creates the intersection of freedom, motion and meditation... of humanity and nature’ said Soulland co-founder and creative director Silas Adler. ‘Because of this, the Soulland team was so excited that runners’ culture would be the focus of our first project with Li-Ning. Our working together so far has allowed us to explore new design capabilities and forms, making the partnership all the more exciting and dynamic. Simply put, we can’t wait to share more of what we have planned!’
Hong Yuru, the Chief Product and Marketing Officer of Li-Ning, also spoke about the new venture. He said, ‘True to the spirit of teamwork in sport, we at Li-Ning recognise the power of collaboration and the creative exchange of ideas it brings to the surface. In Soulland, we have found a like-minded partner, one who unites a modern aesthetic with a thoughtful respect for tradition and artisanship.’
The first Soulland x Li-Ning collection is expected to launch in the northern Fall, featuring sneakers and apparel in men’s and women’s sizing. Check out teasers of the futuristic footwear below!
More details to come.