‘Prove Yourself’ in the SOULGOODS x Jordan Air Ship
News on this release was first published on January 9, 2023.
Update January 11, 2023: A drop date is set! The upcoming SOULGOODS x Air Ship is set to drop on January 20, 2024, hitting SOULGOODS and select retailers. Check out the photos above and hit the links below to purchase!
Founded in 2016, the Beijing-based label SOULGOODS are continuing to make a big splash in the sneaker industry. Causing a ruckus with their trio of back in 2022, SOULGOODS are now turning their attention to the with a brand new dubbed the ‘Prove Yourself’.
Sporting a mix of ‘Baroque Brown’, ‘Black’, ‘Cement Grey’ and ‘Smoke Grey’, this earthy, autumnal collaboration is signposted with SOULGOOD’s signature tiger logo on the lateral collar and the number ‘5’ embroidered in black on the ankle. Manufactured in luxurious suede with an open-mesh toe box for ventilation, the deft material blend is no doubt a highlight of the collaboration. Elsewhere, embroidered phrases behind the tongues and SOULGOODS hangtags add further fan service.
For its part, the Air Ship was famously laced by before he inked a deal with Nike in October 1984. Designed by Bruce Kilgore, the silhouette was somewhat of an incremental update to the game-changing that Kilgore created just two years prior.
The SOULGOODS x Jordan Air Ship is expected to take flight over the coming months. The retail price is currently locked at $150.
For more on SOULGOODS, make sure to check out with creative director We Yue on how the label is bridging East and West.