ARTICLE BY S.F.
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Le Coq Sportif Show How To Fall Feet First In Love

Le Coq Sportif has celebrated the release of the latest batch of Eclats with a little social experiment they call 'The Solemate Experience'. Taking place in a Le Coq Sportif store in Sydney, some unsuspecting LCS Facebook fans were invited to claim a 'prize'. Little did they know their new sneakers were kitted out with a vibrating box inside that was set off when their shoe faced another comp winner's shoe. A little bit of smiling and less-awkward-than-you-would-think banter ensured, and apparently a couple of 'em even went for coffee after. How lovely. Watch the video below to see what it was all about.

http://youtu.be/cRFVB7BbZ0c

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