ARTICLE BY RM
Hikmet Solebox Parra 1
Hikmet Solebox Parra 1
Hikmet Solebox Parra 1

Solebox Founder Speaks Out About the Parra x Nike Release

Hikmet Sugoer, the founder of Solebox, hasn’t held the reins since late-2015 when he left to work on SONRA, but the way the retailer handled the recent Parra x Nike release prompted him to speak out.

To police reselling, Solebox forced patrons to wear the shoes out of the store. This led to piles of kids scrubbing soles clean as soon as they were outside, and droves of people going in on them for doing so. It was funny, but was it exploitive?

Sugoer took issue with the tactic, and issued a statement with opinions on the ways we view young sneakerheads and resellers.

You can read the statement, spaced over two Instagram posts:


In related Parra news, see how people styled the sneaker here, and peep some of the sneaker art it inspired here.

Now ReadingSolebox Founder Speaks Out About the Parra x Nike Release

Subscribe to our Newsletter