Take a Spin in solebox’s Custom Air Jordan 11 ‘Cool Grey’ Snowmobile!
Trust solebox to take a sneaker release to the next level. The German retailer has commissioned a snowmobile – yes, a whole snowmobile – to be wrapped in ‘Cool Grey’ ahead of the Air Jordan 11 retro drop this week. This isn’t just an excited fan’s passion project either: Jordan Brand and solebox have officially collaborated on this one-off activation.
The completely custom wrap has been created in two-tone grey to reflect the contrasting textures of its AJ11 inspiration, which sees the model’s iconic glossy patent mudguard and toe set against a more matte nubuck vamp. As such, the angular panels of the snowmobile also represent the tonal depth of the wrap. It is completed with official solebox and Jumpman logos, and there’s an actual basketball attached in the event some street ball – well, snow ball – needs to be played.
The team went all the way to Whistler, British Columbia in Canada for these snaps. With plenty of snow to shoot, peep these wild action shots depicting probably the most unlikely scenario of a Jordan-themed snowmobile getting big air, being driven by someone wearing a matching getup and the sneakers in question. And a basketball in tow, no less.
The Air Jordan 11 ‘Cool Grey’ will be releasing at solebox on December 11. Of course, the snowmobile is not for sale!
Images by Chris Danforth.