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Sneakersnstuff Announce New CEO, While Co-Founder Stays as Creative Director

Sneakersnstuff Berlin

Fredrik Malm has succeeded Erik Fagerlind to become the new CEO of Sneakersnstuff. Malm will oversee SNS’s continued growth as an international brand, which already boasts a strong retail presence with seven flagship stores, a burgeoning e-commerce platform, and even restaurants and bars as part of their portfolio.

Malm brings plenty of experience to SNS, having last served as the President of Coach Europe and International, and the President of Sales in EMEA for Ralph Lauren.

‘SNS has been very skilled in building its brand and has become a leader in the industry by staying true to its love for the life and culture around sneakers, music, fashion, art and basketball. I look forward to further developing the company through the creativity of the SNS team, and scale up the business to accelerate growth’, said Malm on the new role.

Fagerlind, co-founder of SNS with his brother Peter, continues his role as Creative Director. Originally founded in 1999 as a humble sneaker boutique in Stockholm, Sweden, Sneakersnstuff have since evolved into a truly global brand and are expected to tip over 100 million Euros in sales, thanks to a strong online strategy.

‘Fredriks experience in developing teams that excel, and his international background, will be key as we invest in SNS as a global brand,’ says Fagerlind.

Check out a classic SF x SNS interview here.

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