ARTICLE BY Cesca Benson
Sneakerhub Event
Sneakerhub Event 2
Sneakerhub Event 3

SneakerHub are Kicking Things Off With a Bang in Melbourne

Roll up, roll up, Melbourne sneakerheads! To celebrate their arrival on the scene, SneakerHub, the new sneaker and streetwear destination by THE ICONIC, is descending on the city for a launch event to end all launch events.

The sneaker and streetwear symposium will be housed across Melbourne’s Heroes Karaoke Bar, where punters will wind through mind-bending activations, from an augmented adidas reality to Reebok's shoe train.

We’ll be on deck too, with gems from the Sneaker Freaker archive in tow. Stroll through our AR-chive to see New Balance ‘Dapper Dans’ traipsing through the streets of New York, and pick up a copy of Sneaker Freaker from the newsstand.

New Balance Dapper Dan
Puma Sneaker Freaker Shark Mint 3 Side
Shaq Sneakerhub

Of course, there’ll be food and beverages to fuel the party, and surprise acts to keep you dancing all night long.

Everything kicks off at 2pm on August 31 at Heroes, so hit up SneakerHub’s event page to secure your spot.

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