'Sneaker Wars: adidas v PUMA' – Beefs and Billion-Dollar Empires

The biggest sneaker beef of all time didn’t start with a diss track or a dunk contest – it started with two German brothers who couldn’t stand the sight of each other. Sneaker Wars: v is a three-part Disney+ docuseries (three 40-minute episodes) that blows the dust off the Dassler family feud and shows how one shoe factory in Herzogenaurach spawned two of the planet’s most powerful sportswear empires.

Directed by Oliver Clarke and Blair Macdonald – and with opening the coffers as executive producer – the series goes deep on Adi and Rudi Dassler’s messy sibling-divorce and the domino effect it had on sport, style and sneaker culture. Their rivalry didn’t just tear a town in two – it forced both brands to innovate like their survival depended on it. (Spoiler: it did.)

The doco digs up archive footage, brand history and first-hand accounts, but it’s the guest list that’ll have sneakerheads hitting pause. , and Zinedine Zidane all pull up to share how their careers intertwined with the Dassler legacy, while fashion voices like June Ambrose and weigh in on the cultural crossfire. Layer that with reels of unseen footage and hometown testimonies, and you’ve got the definitive play-by-play of how three stripes and a big cat went toe-to-toe for decades.

Landing on Disney+ on September 24, 2025, Sneaker Wars doesn’t look like another brand puff piece. It’s a ringside seat to the blood feud that fuelled a multi-billion-dollar industry and still shapes the sneakers on your feet today.