Sneaker LAB Bring Science to Sneaker Cleaning
There’s simply no excuse for stank feet. If you pride yourself on flexing hard, you should invest time and energy into keeping your rotation in tip-top condition. Luckily there’s an environmentally-friendly answer to your footwear prayers. Founded in South Africa, Sneaker LAB have carved a loyal niche in the sneaker care game by offering complex products in simple packages. Billed as ‘The Future of Sneaker Care’, Sneaker LAB upholds the holy trinity of ‘Clean. Care. Protect’, which means they have you covered no matter what calamity tries to claim your perfect pair.
Sneaker LAB is also the only brand of its type to achieve the globally-recognised Green Tag certification. Biodegradable formulations, propellant-free spray bottles, and recyclable packaging are the cornerstones of their credentials. The next step is a roll-out of refilling stations across the globe.
‘Sustainability should be driving every brand. Consumers are becoming more educated and are looking for brands who care about sustainability,’ says Sneaker LAB founder, Jo Farah.
Let’s take a closer look at their product line-up.
The foundation of any shoe care company is the cleaner. In Sneaker LAB’s case, their product differentiates itself from the competition with its biological formula. Spray it on once and the solution continues to eradicate dirt at a molecular level for up to three days. There’s always a risk that an abrasive cleaning solution works too well by stripping colour from suede and nubuck, but Sneaker LAB’s solution is rated safe for use on just about any material. Just spray, scrub, and wipe clean. Too easy!
Your freshly scrubbed Air Maxes might appear spotless on the outside, but bad-ass odors can persist when the bacteria that creates them is buried deep inside footbeds and ankle collars. In this case, the best defence is good offence! A quick spray of Sneaker LAB’s Odor Protector and those toe jam smells will be kept at bay for days. If you have foul feet, this product will have you back in the game!
The old adage of ‘prevention is the best cure’ is the key when it comes to protecting footwear from the elements. Sneaker LAB’s Sneaker Protector does everything the label promises by embedding the fluid deep into fibres for the ultimate protection. Unlike silicone-based materials, Sneaker LAB’s product is water-based, which means it’s breathable and can be cleaned off, preventing nasty discolouration. Think of it as an invisible layer of anti-dirt protection for your Grails!