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01 Feb 2009

Industry News

Simply Bread - Melbourne

Simply Bread 1

Presented by Fat Kids, Sneaker Freaker, Acclaim Magazine, Robio Toys, Loco Lowriders and Hemley Skateboards, Simply Bread is the new style of throwing down exclusive parties in Melbourne without the added pretension. Guerrilla tactics are based on ambush and sabotage, and their ultimate objective is usually to destabilize an authority through long, low-intensity confrontation. It can be very successful against an unpopular foreign regime. Simply Bread is a twelve month project that captures the essence of street culture, moulding music, toys, art, design and fashion in a cool/fresh atmosphere. Simply Bread exists is to help celebrate the guerrilla lifestyle and ultimately become the hub of inspiration and assistance for all brands, creators, toys, and collectors.

Simply Bread will run events every two months (six events in a twelve month period). The concept is to run Simply Bread similar to a collector series, each event will be labeled 1/6, 2/6, 3/6 and so forth. Simply Bread will bridge a connection with the trend setting market and Street/Fashion brands. The DJ’s driving this years paper chase are Melbourne’s own B.Two (2008 DMC champ), DJ A-Style (2007 DMC Champ) and Mu-gen. Oh, and they've got prizes which include FREE gift packs for the first 20 people in the door plus a sweet $500 prize pack for the person who rocks the freshest kicks (judged by the crew from Sneaker Freaker). Book yourself a ticket at and the Fat Kids will then mail your ticket directly to your crib!

Check the Facebook event here

Download the exclusive Simply Bread mix here

Check out the Fat Kid's video here

Miss Libertines
34 Franklin St
Melbourne, 3000

01 Feb 2009

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