SHINZO Paris Host Saucony ‘History of Run’ Pop-Up, Launching Sneaker Freaker’s New Book
SHINZO Paris hosted a massive ‘History of Run’ pop-up event amid the excitement of Paris Fashion Week. The store’s been taken over to launch a number of key items, including the new plus new collaborations and a big bringback.
Saucony have dropped in a tight selection of their running archive – a formidable feat considering the company has been around for 125 years – that serves as the perfect backdrop for the eponymous book penned by Sneaker Freaker. A lucky few attendees on opening night walked away with a copy, plus new releases from Saucony.
These drops were the Colour Plus Companie x Saucony Grid Shadow 2, which is available now exclusively from SHINZO. Also, as the very first place in the world to release a small run of the Grid Shadow 2 in OG colours, SHINZO made some exclusive commemorative merch to mark the ‘History of Run’ occasion.
That same night, Sneaker Freaker hosted a panel talk featuring foremost Saucony fanbase admin @sauconysneaks, Colour Plus Companie’s Jordan Page and SF’s own editor-in-chief Woody. Drinks flowed and sneakers sold soon after.
The Saucony ‘History of Run’ takeover at SHINZO Paris is done and dusted, but check out this recap from the opening night below.