In the quest to uncover originality, adidas Originals has brought in the heavy artillery for this latest project to come out of the 'Unite All Originals' campaign. Launching August 1, Hip-hop forefathers Run DMC bring their lyrical skills to the table alongside the wax stylings of renowned DJ A-Trak for an interactive video to unify the masses. With the hottest mixmaster on the planet at the helm, the project will construct a user interactive feature music video, enabling fans to influence the outcome of the video through voice commands and visual effects. Watch the video below for a full rundown on the project.,
https://www.youtube.com/embed/LDXtQ4XdRfc
