Run Dmc And A-Trak Join 'unite All Originals'
In the quest to uncover originality, adidas Originals has brought in the heavy artillery for this latest project to come out of the 'Unite All Originals' campaign. Launching August 1, Hip-hop forefathers Run DMC bring their lyrical skills to the table alongside the wax stylings of renowned DJ A-Trak for an interactive video to unify the masses. With the hottest mixmaster on the planet at the helm, the project will construct a user interactive feature music video, enabling fans to influence the outcome of the video through voice commands and visual effects. Watch the video below for a full rundown on the project.