15.01.17NewsReebok
ARTICLE BY Adam Jane
Rimo Reebok Brand Lo 1
Rimo Reebok Workout Lo 1
Rimo Reebok Fitness Lo 1

Rimo And Reebok Reimagine Cultural Capitals

Reebok Classics have a big year ahead of them, as 2017 marks the 30th anniversary of the Workout and 35th anniversary of the Freestyle. One of the first to join the party is an old mate of the brand, Japanese illustrator Rimo, who’s contributed some playful artwork as a tribute to the two heritage icons.

Rimo’s work centres around the vibrancy and diversity of London, New York, Paris, Amsterdam and Tokyo – paying close attention to how various subcultures adopted the two silhouettes in their early days, nurturing them to the legendary status they enjoy today.

You can join Reebok in the milestone celebrations over at their website, as well as select retailers worldwide.

Now ReadingRimo And Reebok Reimagine Cultural Capitals

Subscribe to our Newsletter