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Rihanna Rumoured To Have Signed PUMA Deal


Puma is reportedly signing fashion icon Rihanna, AKA badgalriri, to a tidy US$1 million deal that will position her as an exclusive designer and brand ambassador. This would be Riri's first sportswear brand collaboration, joining her previous incursions into the fashion world, which have included partnerships with Armani,  MAC Cosmetics and River Island. In 2012 she also executive produced and starred on popular TV show Styled to Rock, similar to Project Runway. If true, the deal would be a big coup for Puma, and would suggest they're taking adidas Originals on in the lifestyle market. The brand is also continuing their work with Solange Knowles, who was the brain behind the sold out 'Girls of Blaze' Disc collection, but Rihanna would undoubtedly be the crown jewel. It's an exciting prospect for sportswear fans generally too, Rihanna is known for her bold styling choices almost as much as her music and would likely produce a memorable collection. Stay tuned, we'll bring you more info when we know what's good. News via New York Daily News.


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