ARTICLE BY Ross Dwyer
Rich Paul x New Balance 550
Rich Paul x New Balance 550
Rich Paul x New Balance 550
,Rich Paul x New Balance 550
Rich Paul x New Balance 550

Super-Agent Rich Paul Gets His Own New Balance 550 Colab

If you never thought you'd see a sports agent getting his own shoe, you must not be familiar with Rich Paul. Arguably the most powerful superstar whisperer in all of sports (sorry, Scott Boras), Paul wields a tremendous amount of influence in the NBA and boasts clients like LeBron James, Chris Paul and John Wall. There was even a since-revoked NCAA rule named after him, thanks to his relationship with Darius Bazley. He's also dating Adele – which doesn't have anything to do with basketball but feels worth mentioning.

Now that you know all that, is it really surprising that he got a shoe colab with New Balance, the brand that he helped Bazley score a million-dollar internship with before turning pro? Paul has teamed up with New Balance for the Rich Paul x New Balance 550, a crisp take on the classic hoops shoe that puts his name alongside other famed brand partners like Aimé Leon Dore and AURALEE. Packaged in a specially branded box, Paul's 550 is dressed in off-white with accents of sky blue, navy blue and pastel yellow. It features perforated leather detailing, co-branded tongue badges with a repeating basketball graphic and co-branded insoles to boot. A trio of lace options completes the offering.

Currently, there's no release info available for the Rich Paul x New Balance 550. There's also a possibility it'll be a friends and family release! Either way it goes, we'll be sure to keep you updated as more info surfaces.

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