Reebok Take London Back to the 90s to Launch Aztrek and Daytona
Last weekend, Reebok ripped open a portal in the space-time continuum to warp London back to the 90s. The physics-defying stunt celebrated the return of two stars of their retro roster, the Aztrek and Daytona.
Those who scored tickets were privy to a venue decked out with 90s nostalgia. Walls were skinned with posters inked in retro graphics, arcade machines stood at attention, and bedrooms were staged as homages to 90s living. Virtual reality headsets were on-hand to plug people into the matrix, and Daytonas and Aztreks were displayed on plinths to hark back to a golden age of trainer mania.
Missed out? Don’t fret — you can live through the event vicariously by checking out the pics above. And if that's not good enough, head over to Reebok’s online store to try the Aztrek and Daytona out for yourself.