Reebok Set Up Charity Auction for 25th Anniversary of ‘La Haine’
Reebok have teamed up with director Mathieu Kassovitz for the 25th anniversary of his seminal hood drama, La Haine. They’re marking the occasion with limited edition reissues of the Classic Leather, NPC Crest, and NL Paris, styles that featured on-foot of characters Saïd, Vinz and Hubert. It’s not your usual retail drop however – they will only be sold via charity auction.
Each model bears custom touches. The Classic Leather is completely blacked out, hiding its premium remake. Tonal tongue labels reference the movie title, matched to the custom printed insoles. While the NPC Crest is inverted in all-white, keeping with its tennis shoe roots, but its branding is contrasted by black embroidery. And the NL Paris sits in the middle, a black suede model with contrasting white leather branding and sole. Each model is an individually numbered edition of 25, and this detail is stamped on the medial heel counter. Additionally, each pair will be signed by Kassovitz.
All proceeds from the auction will go directly to ONE, a youth support organisation based in Chanteloup-les-Vignes, where La Haine was filmed.
Auction lots are open now, and bidding ends on September 27. However, winners are likely going to be geographically restricted to French sneakerheads and film buffs, as purchase options appear to stipulate local pickup or limited delivery. Register and place your bids here.