Reebok Restore Basketball Court in California for Boys & Girls Clubs
Reebok have tapped into their charitable side and helped restore a basketball court in California for the Boys & Girls Club of Carlson. In partnership with non-profit organisation Project Backboard, and the wider Boys & Girls Clubs America, the Vector brand is spreading their ‘Life is Not a Spectator Sport’ ethos by helping children engage with physical activity at a young age via their BOKS program.
Project Backboard put the work into fixing the tired basketball court by recovering its surface, installing new portable hoops, and recruiting local artist Shannon Peel to design a colourful butterfly mural to decorate the location.
‘The butterfly is a symbol of metamorphosis and growth, which is central to Reebok’s “Life is Not a Spectator Sport” message,’ explained Peel. ‘We wanted to… maintain a functional playing space that does not distract the kids during play, but rather supports them.’
The Boys & Girls Club of Carlson is accessed by over 5400 youth from the local area. Its CEO, Kim Richards, said, ‘The ongoing pandemic has sidelined our kids for far too long… These renovations are a slam dunk toward our vision to provide equitable access to sports and fitness for kids in our under-resourced community.’
Caroline Machen, VP of Global Brand Marketing at Reebok Design Group remarked, ‘Even if it’s one Club or community at a time, if we continue to do the work, we can help build a more connected, active, and creative generation.’