Event Recap: Reebok Brought Out Basketball All-Stars and Sneaker Gems in Cleveland at ‘Bok Door’ Activation
This past weekend, Reebok pulled up to Cleveland for All-Star Weekend festivities with their own ‘Bok Door’ experience. The Vector Brand dug deep into their basketball archives and deep-rooted connections to not only source some vintage sneaker heat to display, but also brought out the very stars the iconic shoes are named after.
Fans came out in full force to check out the ‘Bok Door’ space, which, besides the celebrity appearances and product archive, also featured video game activities, a customisation station and more.
Guests of the sold-out event mingled with Reebok’s all-star roster of longtime athletes and brand partners including Dee Brown, Shaquille O’Neal, Myles Garrett, Allen Iverson, Joshua Christopher, Taylor Rooks, Max Pearce, and Sniper Jones, just to name a few.
Ahead of the event, Garrett remarked, ‘I hope to see tons of fans and friends at the festivities, and look forward to hanging with the Reebok community, playing games, showing some cool new shoes, and just having a good time.’
Reebok also displayed the new Question Mid ‘25th Anniversary’, which celebrated the silver milestone status of the legendary AI3 signature sneaker, and is available now. There was also an IRL unveiling of the new Instapump Fury Zone performance model in its Pump Omni 2 OG colourway – appropriate considering the shoe’s closest associate, Dee Brown, was in attendance.