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23 Nov 2009

Industry News

Pump20 Solebox (Berlin) Party Recap

Solebox Pump Display 1Solebox Pump Display 1
Crowd 3
Display 1
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Fingers 1
Orange Paint 1
Solebox Store Shot 1
Crowd 13 2
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Buyer 10 1
Buyers List 1
Crowd 9 2
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Buyer 4 1
Crowd 6 2
Crowd 5 2
Pump Tee 1
Buyer 2 1
Hikmet 1
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Buyer 6 1
Solebox Crowd 1 1
Crowd 7 2
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Reebok Pump 20 Display 2 1
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Buyer 1 1
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Nail Painting 1
Ladies 1
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Solebox Pump 1
Reebok Solebox Pump 20 2
Reebok Pump 20 Display 1
Reebok Pump Solebox 1
Dj 1

As the world celebrated 20 Years of Pump, Solebox unleashed their own 'light up' version at their party this past weekend. We left it to Solebox legend Hikmet to explain what went down!

'Have you ever asked yourself how Dee Brown and Michael Chang did it? The answer was revealed during our celebration of the 20th anniversary of the iconic PUMP shoe. In 1989, while working on the first PUMP model, an energetic PUMP VIRUS escaped the laboratory in Massachusetts, US. The PUMP VIRUS quickly spread all over the athletic community first in the US. Four years after 20 million people were 'pumped up' and infected by the power of the PUMP VIRUS.'

Check out some of the images and video footage from the launch party and opening of the Reebok Pump20 Exhibition which is open from Monday to Saturday from 3 p.m. to 6 p.m. See you in Berlin!

23 Nov 2009

Industry News

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