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01 Apr 2011

Industry News

PUMA X The Atrium Pop Up Store Launch Recap

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Puma has opened its first Australian pop-up store at the very chic Espionage Atrium in Sydney. Open for only two weeks the location features premium Puma collections including Alexander McQueen, Urban Mobility & Shala by Hussein Chalayan and Rudolf Dassler. Five to ten pieces from each style are available, with cobalt blue reigning as the key tone throughout. At the launch DJ MK (Dizzee Rascal's DJ) flew down from London town to provide the beats as the invited sneakerheads sipped the bubbly! To get a hold of these exclusive pieces get down to the Atrium at 5/591 George St, off Eager lane in China Town, between 11am to 6pm daily.

Puma ? The Atrium Colab from Blanke on Vimeo.

01 Apr 2011

Industry News

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