PUMA’s RE.GEN Sustainability Practices Go Beyond Cardboard Shoeboxes,
PUMA are putting in hard work to make their sustainability practices as green as possible, which is being showcased with their RE.GEN collection, now in its second season. Like many sportswear brands making a conscious effort to make better eco decisions, PUMA have focused on the common areas of reducing the use of new (virgin) materials for these products, resulting in upping the percentage of recycled components. To hold themselves accountable for this shift, they’ve stated specific targets.
The RE.GEN category includes PUMA’s apparel and sneaker lines, which promise to use at least 20 per cent recycled materials in their composition. For the clothes, this figure refers to reclaimed cotton used across conventional garments like hoodies and t-shirts, to more outlandish items including leggings, jumpsuits, and cargo pants.
Meanwhile, sneaker uppers will source that portion of their materials from textile waste. So far, PUMA have been able to remake the classic Suede, Wild Rider, and Mirage Sport models with the RE.GEN ethos in mind. Select accessories, such as bags and hats, will also include recycled components.
Most RE.GEN items will be identified with graphics reading ‘Reduce. Reuse. Regenerate.’ This ongoing commitment complements PUMA’s recent announcement that they’ve updated their shoeboxes with more recycled cardboard, and also plan to phase out plastic bags in their stores.