PUMA Redesign Shoebox and Pledge to Ditch Plastic Bags in Latest Sustainability Push
PUMA are continuing to make a concerted effort in minimising the impact of excessive packaging in the footwear industry, and they’re doing this by redesigning their distinctive red shoeboxes so they require less cardboard. In addition to that move, PUMA are also pledging to phase out the use of plastic bags in their retail locations by the end of the decade.
The new shoeboxes have already started appearing in storerooms and warehouses worldwide this year, and are reportedly just as strong as the previous design, while also being composed of at least 95 per cent recycled cardboard.
‘If we consider that it takes about 12 trees to make a tonne of cardboard, we are saving 33,600 trees every year. That is more than the number of trees in Central Park in New York,’ said Stefan Seidel, Head of Corporate Sustainability at PUMA.
In addition to the new shoeboxes, PUMA have pledged to stop using plastic bags in their stores by 2030, plus replace plastic-based packaging accessories – such as shoe trees – with those made from less impactful materials.
This isn’t the first time PUMA have catered for eco considerations. Their ‘Clever Little Bag’ was an innovative alternative to the shoebox throughout the early 2010s, which won inventors fuseproject a number of enviro and design awards at the time.