PUMA Recorded $6 Billion Earnings in 2019, the Brand's Best Year Ever
The German sportswear giant surpassed its full-year guidance, which was raised twice during the year, with annual net earnings rising 40 per cent year over year to 262 million euros ($282 million). Earnings per share were 1.76 euros ($1.90) on an annual basis, up from 1.25 euros ($1.35) in 2018.
Gains were experienced across all categories and regions, with the footwear growing 16.8 per cent – sales rising to 2.55 billion euros ($2.75 billion).
‘[The year] 2019 [was] the best year in PUMA’s history,’ said CEO Bjørn Gulden in a statement. ‘I am very proud of what the team has achieved, and think this performance shows the global potential of the PUMA brand.’
Building on the big moves made in the past year, the Big Cat will continue to prioritise its growing basketball category, which re-emerged back in 2018.