PUMA Launch Major Brand Campaign in Paris
As the ‘Year of Sport’ gets fully underway, have shared a look at their first worldwide brand campaign in ten years. Building on their FOREVER; FASTER mantra, the brand invites the audience to ‘See The Game Like We Do', and the campaign plays on the importance of speed and agility – which are both firmly embedded in the brand’s DNA. Founded 75 years ago, even PUMA’s name stems from speed, as founder Rudolf Dassler wanted a name that conveyed a nimble approach. Since then, PUMA has become known for working with some of the fastest athletes in the world – from the track, to the pitch, the court and beyond.
Launching the campaign in Paris, the home of the 2024 Olympic Games, PUMA showcased a look at the film as well as a glimpse at their Olympic kits and footwear. The event also featured a panel talk hosted by Colin Jackson, where we heard from Olympic athletes Karsten Warholm, Mondo Duplantis, Yaroslava Mahuchikh and , as well as a visit to PUMA’s innovation lab, where we could get up close and personal with this year’s exciting new shoes.
Speaking on the campaign launch, PUMA CEO Arne Freundt said, ‘Everyone dreams of having a superpower and speed is PUMA’s. Speed is how the greats change the game. Just like our world’s icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone. Through our ability to bring speed to life, PUMA invites all people to break through their own limits, unlock their personal best and becoming a better version of themselves, allowing them to see the game like we do: FOREVER. FASTER.’
Check out the campaign, and stay tuned for more coverage as this year’s sporting events get underway.