PUMA Launch 'Go Wild Podcast', Taking Listeners Inside the Lives of Game-Changers

have kicked off their 'Go Wild Podcast' with a bang, dropping the first episode featuring none other than the lord of lightning . Hosted by sprint and hurdle legend Colin Jackson, the series dives into the stories behind The PUMA Wild Ones: a crew of athletes and creatives who move differently and push limits.

Rooted in expression, courage, and keeping it real, the opening instalment sees Olympian champ Bolt break down everything from career-defining highlights to setbacks (like the tough 2011 DQ) in a 30-minute chat that’s as upbeat as it is honest. It’s a mix of playful energy and powerful reflection, setting the tone for what’s to come.

Julie Legrand, global senior director of brand strategy and communication at PUMA, says: 'The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA’s brand DNA, told through the lens of inspiring individuals who truly embody PUMA’s philosophy. At PUMA, we want to champion the individuals who have the courage to be themselves, and this first episode with Usain Bolt can do this perfectly. With more intimate conversations on the Go Wild podcast, we aim to inspire a new generation to embrace boldness, authenticity, and self-expression.'

The 'Go Wild Podcast' jumps deep into the personal stories of those who live by the brand’s bold philosophy. Each episode offers a unique look at the journeys of athletes, influencers and cultural figures, showcasing their fearless approach to redefining what’s possible in their respective fields.

Alongside these intimate conversations, the programme is part of a wider content series that highlights PUMA’s commitment to amplifying voices and moments that matter, with coverage from major global events like the Boston Marathon and the Women’s Football Euro Championship.

You can watch the full episode of PUMA's 'Go Wild Podcast' above.